Our Approach
Our approach to Café Peter was centered on community and visibility. Through strategic media marketing and influencer collabs with TV celebs like Mrunal Shankar and Hithuman, we amplified their presence, growing Instagram views to 121k in just 28 days.
Vision and Innovation
We brought innovation by blending digital buzz with offline impact, hosting workshops and events that fostered connection. Influencer collabs and creative campaigns sparked excitement, making Café Peter the go-to spot for coffee lovers and students alike.
Identifying Complex Problems
We tackled the challenge of standing out in a crowded café market while appealing to a younger demographic. Our solution combined offline growth strategies with targeted media marketing, creating a vibrant community around Café Peter that felt authentic and engaging.
Meeting User Needs
By understanding the needs of modern café-goers, we crafted personalized student discounts and boosted organic Google ratings and reviews. Café Peter now resonates with its audience, offering a welcoming space that drives loyalty and foot traffic.
